The world is the placement.

1. 
   01

   In-World Placement

   Your product is part of the scenery.

   The product is built into the creator's environment — on the desk, on the shelf, in the room — and stays visible while the story plays out around it.

   For example — A mechanical keyboard sits on the character's desk for the whole episode.

   Ask about this format
2. 
   02

   Story Integration

   A character picks it up and uses it.

   A character interacts with the product the way they would with anything else in their world. No cutaway, no change of tone.

   For example — The character types on the keyboard while talking the audience through the story.

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3. 
   03

   Narrative Integration

   The story turns on it.

   The product has an intentional role in a scene or plot beat. The creator writes it into the episode rather than around it.

   For example — The headset is how the character hears the thing nobody else can.

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4. EP 01

   EP 02

   EP 03
   04

   Recurring World Integration

   It becomes part of the world, episode after episode.

   The product appears across a series, so the audience comes to recognise it as something that belongs there.

   For example — The same drink shows up in the character's routine across ten episodes.

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Multi-World Campaign

One product, placed across several worlds at once.

A single campaign books placements with several creators, each integrating the product in the way that suits their own world.

Plan a multi-world campaign

Scenes are illustrative concepts, built in placeholder worlds. Objects in blueprint blue are stand-ins: each marks where an advertiser’s own product would go. They are not completed campaigns. Placements are commercial content and creators disclose them under the advertising rules and platform policies that apply.